Loading...
Meta-Ormax Report: Social Feeds Fuel India's Micro-Drama Surge
LIVE TV
LOCAL
Tour
ENGLISH
For You
Entertainment
National
Sports
Markets
Business & Economy
Lifestyle
World
Astrology & Religion
Technology
Education & Jobs
Auto
Politics
Viral
Opinions
Loading more articles...
Home
Local
Live TV
Social Feeds Fuel India's Micro-Drama Boom: Meta-Ormax Report Reveals Key Trends
N
News18
•
18-03-2026, 15:45
Social Feeds Fuel India's Micro-Drama Boom: Meta-Ormax Report Reveals Key Trends
•
Micro dramas are rapidly emerging as a new content category in India, driven by social media feeds.
•
Nearly 89% of viewers discover micro dramas through social feeds, highlighting algorithm-led recommendations.
•
Viewers spend a median of 3.5 hours per week on micro dramas, typically in short, frequent sessions.
•
Consumption peaks between 8 pm and midnight, complementing traditional OTT platforms.
•
90% of viewing is solo, mobile-first, with rising regional language consumption beyond Hindi and English.
Read Full Article on News18 in English
✦
More like this
✦
More like this
Micro Dramas Boom in India, Driven by Algorithms: Ormax Media-Meta Report
S
Storyboard
AI, Creators, Messaging Fuel India's Omnichannel Retail Boom: Meta-RAI Report
N
News18
Audible launches 'Books Wala Love' microdrama, targets mobile-first audiences
M
Moneycontrol
India's 'Fluid Consumer': 64% Shop Across Channels, 70% Buy Beyond Categories
S
Storyboard
WAVES OTT: Prasar Bharati's Digital Platform Soars with 8.4 Million Users, Free Service Extended
N
News18
OTT Explosion This Week: New Movies & Series Flood Platforms
M
Moneycontrol
