Madras HC Restrains Misuse of Kamal Haasan's Likeness in AI, Morphed Content
Brand Makers
S
Storyboard•12-01-2026, 13:09
Madras HC Restrains Misuse of Kamal Haasan's Likeness in AI, Morphed Content
- •Madras High Court granted interim relief to actor Kamal Haasan against commercial exploitation and circulation of morphed/AI-generated images using his likeness.
- •The court clarified that satire and other permissible creative expressions remain protected.
- •The suit was filed as a John Doe action against unidentified entities, with the order to be published in an English daily to notify potential infringers.
- •Haasan's counsel argued the action protects his dignity and commercial interests from unauthorized online activity, including commercial exploitation and harmful content.
- •The alleged misuse includes AI-generated deepfakes and morphed images depicting Haasan in inappropriate contexts, affecting his personality and moral rights.
Why It Matters: Madras HC protects Kamal Haasan's likeness from AI misuse, upholding personality rights while safeguarding satire.
✦
More like this
Loading more articles...
