Salman Khan in Personality Rights Row: Chinese AI Company Sues, Delhi HC Issues Notice
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News18•23-01-2026, 14:02
Salman Khan in Personality Rights Row: Chinese AI Company Sues, Delhi HC Issues Notice
- •Bollywood superstar Salman Khan is embroiled in a 'Personality Rights' dispute with a Chinese AI company, leading to a Delhi High Court notice.
- •Personality Rights protect an individual's identity, voice, image, and other characteristics from unauthorized commercial use.
- •India lacks a specific Personality Rights law, but courts protect these rights under Article 21 (Right to Life and Dignity), privacy, Copyright Act, and Trademark Act.
- •Generative AI and deepfakes have intensified the issue, making it easier to misuse celebrity identities for commercial gain.
- •Other celebrities like Amitabh Bachchan, Aishwarya Rai, and Anil Kapoor have also sought court intervention to protect their personality rights.
Why It Matters: Salman Khan faces a legal battle over personality rights, highlighting the growing need for identity protection in the AI era.
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