Delhi High Court Upholds Jr NTR's Personality Rights, Bans Unauthorized Use
Entertainment
M
Moneycontrol•29-01-2026, 13:41
Delhi High Court Upholds Jr NTR's Personality Rights, Bans Unauthorized Use
- •The Delhi High Court has protected the personality and publicity rights of Telugu actor Jr NTR.
- •Jr NTR filed a petition against the widespread unauthorized commercial use of his name, likeness, and associated identifiers.
- •The ruling covers his names (NTR, Jr. NTR, Tarak) and sobriquets (Man of Masses, Young Tiger), image, and likeness.
- •The Court recognized Jr NTR's celebrity status and affirmed his proprietary rights, linking personality rights to Articles 19 and 21 of the Constitution.
- •Intermediary platforms are directed to remove infringing content, and the order protects Jr NTR from misuse by unidentified individuals, including AI-generated material.
Why It Matters: Delhi High Court grants significant protection to Jr NTR's personality rights, setting a precedent against unauthorized commercial use.
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