Delhi HC Protects Pawan Kalyan's Personality Rights, Curbs AI Misuse
India
M
Moneycontrol•02-01-2026, 15:58
Delhi HC Protects Pawan Kalyan's Personality Rights, Curbs AI Misuse
- •Delhi High Court granted protection to Andhra Deputy CM Pawan Kalyan's personality rights.
- •Court restrained 14 entities, including e-commerce sites, from using his name/images for commercial gain without consent.
- •Misuse involved AI, deepfake technology, and selling merchandise, causing irreparable injury to Kalyan.
- •Social media accounts impersonating Kalyan must now add "fan account" description.
- •Several other public figures, including Aishwarya Rai Bachchan and Hrithik Roshan, also received similar interim relief.
Why It Matters: Delhi HC safeguards Pawan Kalyan's personality rights, setting a precedent against unauthorized commercial use.
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