Tourism Ministry Flags Influencer Misinformation, Cites Monitoring Challenges
Digital
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Storyboard•30-01-2026, 10:16
Tourism Ministry Flags Influencer Misinformation, Cites Monitoring Challenges
- •The Union Ministry of Tourism acknowledges concerns over misleading travel content by social media influencers, especially regarding ecologically sensitive or restricted destinations.
- •Direct regulation of individual influencers is deemed challenging due to the vast scale of digital platforms and user-generated content.
- •Rajya Sabha MP Dr. Ashok Kumar Mittal raised questions about addressing misleading promotions, verifying content authenticity, and the lack of a code of conduct for influencers.
- •The Ministry currently lacks a dedicated mechanism to verify influencer-led travel promotions and does not actively monitor their activity.
- •Responsibility for regulating misleading content largely rests with digital platforms, though the issue is gaining policy attention due to public safety and environmental concerns.
Why It Matters: Tourism Ministry recognizes influencer misinformation but faces challenges in direct regulation, relying on platforms for oversight.
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