Tourism Ministry Flags Influencer Travel Risks; Direct Regulation Not Feasible
Lifestyle
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Moneycontrol•01-02-2026, 14:01
Tourism Ministry Flags Influencer Travel Risks; Direct Regulation Not Feasible
- •The Union Ministry of Tourism acknowledges concerns about misleading travel content from social media influencers.
- •Direct regulation of influencer content is deemed difficult due to the scale and decentralized nature of digital platforms.
- •Union Minister Gajendra Singh Shekhawat stated no dedicated mechanism exists to verify influencer promotions.
- •The Ministry relies on official channels like the Incredible India Digital Platform for verified travel information.
- •Influencer-driven tourism is now on the policy radar, signaling potential future scrutiny despite current regulatory limits.
Why It Matters: Tourism Ministry highlights risks of influencer travel content but finds direct regulation unfeasible currently.
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