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BARC India and Nielsen Unveil Cross-Media Ad Measurement Tool; JioHotstar First to Adopt
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BARC India, Nielsen Launch Cross-Media Ad Tool; JioHotstar First to Adopt
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Storyboard
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09-03-2026, 09:53
BARC India, Nielsen Launch Cross-Media Ad Tool; JioHotstar First to Adopt
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BARC India and Nielsen unveil 'BARC | Nielsen ONE Ads', a cross-media ad measurement solution.
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The tool provides unified advertising measurement across digital and linear platforms with a deduplicated audience view.
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JioHotstar is the first premium generated content platform to adopt the solution, starting with ICC Men’s T20 World Cup India & Sri Lanka 2026.
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Aims to bridge measurement gaps, optimize ad spends, and combine television and digital metrics into a single reporting framework.
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Offers unified reporting across linear TV, CTV, mobile, and computer/desktop with advanced reach deduplication.
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