IndiaMART Cautions MSMEs on Discovery Challenges as Buyers Adopt AI Chatbots

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IndiaMART Battles AI Chatbots Over MSME Discovery; Files Calcutta HC Petition

For many small manufacturers and traders, platforms like IndiaMART serve as their primary digital presence.

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Storyboard•11-03-2026, 11:53

IndiaMART Battles AI Chatbots Over MSME Discovery; Files Calcutta HC Petition

•IndiaMART warns that AI chatbots like ChatGPT are bypassing its marketplace, directly linking buyers to supplier websites.
•This reduces IndiaMART's visibility and impacts millions of MSMEs relying on the platform for customer discovery.
•The B2B marketplace has filed a petition before the Calcutta High Court against OpenAI over the issue.
•OpenAI argues it lacks a permanent establishment in India and its servers are located outside the country.
•The dispute highlights how generative AI is reshaping online discovery, potentially affecting digital marketplaces.

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