LinkedIn Boosts Creator & Video Tools for B2B Brands to Scale Reach

Storyboard•19-03-2026, 08:55

•LinkedIn expands its creator and video offerings to help B2B brands reach audiences at scale, addressing challenges in scaling trusted voices and video content.
•New BrandLink capabilities offer broader reach, simpler buying, and smoother payments, including pre-roll video ads with global publishers like Times Network and self-serve options.
•LinkedIn introduces Top Voices 360, a premium creator sponsorship opportunity for B2B brands to partner with leading experts like Steven Bartlett and Corporate Natalie.
•Marketers can now programmatically buy LinkedIn CTV Ads through The Trade Desk, powered by Microsoft Monetize, using LinkedIn's targeting for premium inventory.
•Indian B2B marketers emphasize the importance of trusted voices (88%) and video (86% for sales cycles, 84% for lead conversion) for measurable ROI and closing deals.

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