Zepto Launches In-App UPI Payments, Joins Swiggy & Zomato in Internalizing Checkout

Zepto’s move follows similar initiatives by Swiggy and Zomato, both of which have launched in-app UPI solutions over the past year.

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Storyboard•07-01-2026, 11:10

Zepto Launches In-App UPI Payments, Joins Swiggy & Zomato in Internalizing Checkout

•Quick commerce firm Zepto introduces in-app UPI payments, allowing direct transactions within its app.
•Users can complete UPI payments without redirection to external apps like Google Pay or PhonePe.
•This move mirrors a trend among major delivery platforms to streamline checkout processes.
•Swiggy and Zomato previously launched similar in-app UPI solutions.
•Swiggy uses NPCI's UPI plug-in, while Zomato partnered with ICICI Bank for its service.

Why It Matters: Zepto integrates in-app UPI, following rivals to simplify payments and reduce third-party reliance.

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