Zepto Hikes Free Delivery Minimum to ₹149 for Profitability, Effective Jan 2026
Business
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News18•08-01-2026, 19:43
Zepto Hikes Free Delivery Minimum to ₹149 for Profitability, Effective Jan 2026
- •Zepto increased its minimum order value for free delivery from ₹99 to ₹149, effective January 2026.
- •The change aims for sustainable growth, improved service quality, and enhanced delivery experience amidst rising operational costs.
- •The quick commerce platform seeks to improve unit economics and move towards profitability by encouraging higher-value orders.
- •While Zepto's new threshold is higher than Blinkit's ₹99, it remains cheaper than Swiggy Instamart and BigBasket BBNow (both ₹199).
- •This decision reflects a broader industry shift from subsidy wars to sustainable business models, impacting customers placing small orders.
Why It Matters: Zepto raises free delivery minimum to ₹149, prioritizing profitability and sustainable growth in quick commerce.
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