Amazon to Shut Go and Fresh Stores in US, Boost Online Grocery and Whole Foods
Business
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CNBC TV18•28-01-2026, 00:21
Amazon to Shut Go and Fresh Stores in US, Boost Online Grocery and Whole Foods
- •Amazon will close its Amazon Go and Amazon Fresh physical grocery stores in the US, shifting focus to online grocery delivery and Whole Foods Market expansion.
- •The company plans to open over 100 new Whole Foods Market stores and convert some Go/Fresh locations into Whole Foods Market stores.
- •Amazon cited a lack of distinctive customer experience and economic model for large-scale expansion as reasons for closing its branded physical grocery stores.
- •Online grocery delivery services are expanding to over 5,000 US cities, with Same-Day Delivery for perishables growing significantly since January 2025.
- •Amazon is also testing ultra-fast delivery with Amazon Now and expanding Whole Foods Market Daily Shop, a smaller grab-and-go format.
Why It Matters: Amazon is pivoting from its physical Go and Fresh stores to prioritize online grocery delivery and Whole Foods Market growth.
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