Amazon to Shut Down Go and Fresh Physical Stores, Shifts Focus to Whole Foods and Online
Technology
M
Moneycontrol•29-01-2026, 14:22
Amazon to Shut Down Go and Fresh Physical Stores, Shifts Focus to Whole Foods and Online
- •Amazon announced the closure of its Amazon Go and Amazon Fresh physical stores after a detailed review of its grocery operations.
- •The decision reflects a strategic shift towards its more successful grocery ventures, Whole Foods Market and online delivery.
- •Amazon Go and Fresh stores, despite innovative Just Walk Out technology, struggled with identity and profitable scaling.
- •Whole Foods Market, acquired in 2017, has seen over 40% sales growth, becoming a key focus for future expansion with 100+ new stores planned.
- •Amazon's online grocery business, particularly Same-Day Delivery for fresh and perishable items, has also experienced rapid growth.
Why It Matters: Amazon is closing Go and Fresh physical stores to prioritize Whole Foods expansion and online grocery delivery growth.
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