Rs 80,000 Crore Holi Business Projected Amid Rising 'Vocal for Local' Product Demand

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Holi Business Soars to Rs 80,000 Crore on 'Vocal for Local' Demand

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Firstpost•23-02-2026, 12:19

Holi Business Soars to Rs 80,000 Crore on 'Vocal for Local' Demand

•Holi business projected to reach Rs 80,000 crore, a 25% increase from last year's Rs 60,000 crore.
•Confederation of All India Traders (CAIT) reports strong consumer spending driven by Indian-made products.
•Demand for 'Vocal for Local' items like herbal gulal, natural colours, and Indian-made pichkaris dominates markets.
•Chinese goods' presence has significantly declined since 2021, boosting domestic manufacturing.
•Festive consumption extends to sweets, apparel, groceries, and consumer durables, stimulating economic activity.

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