For those who want to limit how much data is used to personalise ads, Meta provides options within its settings.
Digital
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Storyboard28-01-2026, 17:07

Stop Hyper-Personalised Instagram Ads: A Step-by-Step Guide

  • Instagram head Adam Mosseri denies microphone listening, attributes hyper-personalised ads to in-app and third-party activity analysis.
  • Meta uses data from comments, saves, searches, Meta Pixel, and cookies to deliver highly relevant ads.
  • Users can limit ad personalisation through Meta's settings, though this won't reduce the total number of ads.
  • Method 1: Use the Meta Accounts Centre to manage ad preferences and activity information from ad partners.
  • Method 2: Disconnect Meta activity by managing 'Your activity off Meta technologies' to limit future data use.

Why It Matters: Control Instagram ad personalization by adjusting settings in Meta Accounts Centre and disconnecting activity.

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