Kantar: GLP-1 Awareness Under 5% Despite 73 Million Overweight Indians

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India's Obesity Crisis: 73 Million Overweight, Yet GLP-1 Awareness Below 5%

The report highlights that adoption readiness is significantly higher among informed consumers. Among diabetics aware of GLP-1 therapies, 49.2 percent indicate likelihood to use them, and 44.1 percent express preference for weekly dosage formats.

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Storyboard•01-03-2026, 13:45

India's Obesity Crisis: 73 Million Overweight, Yet GLP-1 Awareness Below 5%

•Urban India faces a metabolic inflection point with rising obesity and diabetes rates.
•73 million urban Indians (15+) are overweight/obese; 101 million have diabetes, 136 million pre-diabetic.
•Despite high risk, only 4.99% of urban Indians are aware of GLP-1 therapies for weight loss and diabetes.
•Gen X and affluent NCCS A households are most affected, with South India leading regional prevalence.
•Kantar report emphasizes urgent need for targeted education and multi-layered media strategy to boost GLP-1 awareness.

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