Omnicom Unites Creativity, Media, Data with New Omni Platform Post-Interpublic Deal
Digital
S
Storyboard•08-01-2026, 09:07
Omnicom Unites Creativity, Media, Data with New Omni Platform Post-Interpublic Deal
- •Omnicom launched an updated Omni marketing intelligence platform, consolidating data, technology, and decision-making after its Interpublic acquisition.
- •The platform integrates creative services, media buying, consumer data, and AI to help brands navigate fragmented marketing environments.
- •Built on assets from Omnicom and Interpublic, it leverages 2.6 billion consumer identities and trillions of behavioral signals.
- •Omni aims to connect strategy, execution, and measurement, reducing industry fragmentation and improving marketing ROI for clients.
- •Features AI-assisted tools for content production and optimization, offering end-to-end workflows and an open architecture for client data control.
Why It Matters: Omnicom's new Omni platform unifies marketing intelligence, data, and AI for enhanced brand performance.
✦
More like this
Loading more articles...
