Lodestar UM Secures Amazon Music's Integrated Media Mandate in India
Brand Marketing
S
Storyboard•28-01-2026, 12:51
Lodestar UM Secures Amazon Music's Integrated Media Mandate in India
- •Omnicom Media India's Lodestar UM has won the integrated media mandate for Amazon Music.
- •The win followed a competitive review process, with Lodestar UM now responsible for full-funnel media activation.
- •Lodestar UM will deliver integrated, insight-led media solutions using its Full Color Media (FCM) approach.
- •The FCM framework emphasizes integration, cultural relevance, and consistency in media strategy.
- •This expands Omnicom Media's existing partnership with Amazon, which includes AWS across APAC and Japan.
Why It Matters: Lodestar UM will manage Amazon Music's media strategy in India, strengthening Omnicom's Amazon partnership.
✦
More like this
Loading more articles...
