WPP's Painful Reset: Revenue Falls, Clients Exit, 9,000 Jobs Gone
SStoryboard•20-03-2026, 11:12
WPP's Painful Reset: Revenue Falls, Clients Exit, 9,000 Jobs Gone
- •WPP reported a difficult 2025 with declining revenue (£13.6B from £14.7B), shrinking margins (13.0% from 15.0%), and significant client losses.
- •The downturn is attributed to client losses (eBay, Ikea, Mars, Sky), fewer new business opportunities, and cautious client spending.
- •WPP plans £500 million in annual cost savings by 2028 through consolidation, overhead reduction, and portfolio rationalization.
- •Headcount declined by 8.7% in 2025, suggesting approximately 9,000 job reductions, as part of broader cost-cutting measures.
- •The company is investing in AI, data, and its WPP Open platform, with savings reinvested into high-growth areas despite restructuring costs of £400 million.
