WPP Warns of Job Cuts Amid Restructuring, AI Integration to Boost Profitability

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WPP Warns of Job Cuts Amid Restructuring, AI Integration to Boost Profitability

WPP flags layoffs while reinvesting in AI talent.

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Storyboard•27-02-2026, 17:56

WPP Warns of Job Cuts Amid Restructuring, AI Integration to Boost Profitability

•WPP plans multi-year restructuring to simplify operations and integrate AI, aiming for £500 million in annual cost savings by 2028.
•CFO Joanne Wilson confirmed headcount reductions are inevitable as most savings come from people, but WPP will reinvest in new capabilities.
•The company will reorganize into four divisions: WPP Creative, WPP Media, WPP Production, and WPP Enterprise Solutions.
•WPP's 2025 revenue dropped 8.1% to £13.55 billion, and profit after tax fell 30.1% to £738 million, leading to the restructuring.
•The 'Elevate 28' program aims to stabilize business by 2026, embed a new market model by 2027, and achieve improved margins by 2028.

Read Full Article on Storyboard in English

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