Network18 Leads Connected TV Revolution, Sets Ambitious Digital Growth Agenda for 2026
India
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News18•19-01-2026, 11:57
Network18 Leads Connected TV Revolution, Sets Ambitious Digital Growth Agenda for 2026
- •Network18 reported landmark digital performance in 2025, driven by rapid growth across Connected TV (CTV), YouTube, and social platforms, reinforcing its leadership in the digital news ecosystem.
- •Connected TV emerged as the new living room screen in 2025, with Network18 achieving 2.5 billion CTV views, a 26% year-on-year increase, reflecting deeper audience engagement and longer watch durations.
- •Pranav Bakshi, Chief Growth Officer, Network18 Connected, highlighted CTV's potential as an anchor screen for news consumption and the network's commitment to innovation and high-quality storytelling.
- •For 2026, Network18 plans to intensify its focus on CTV-led growth, investing in CTV-specific content curation, working with advertisers for better outcomes, and building a world-class CTV infrastructure, including a proprietary CTV-first app.
- •Beyond CTV, Network18 recorded 56 billion total views across platforms in 2025, the highest for any news publisher globally, with watch hours surging 87% to 3 billion, and 12 channels ranking No.1 on YouTube.
Why It Matters: Network18 is spearheading India's digital news consumption, with CTV as a key growth driver, and plans significant expansion by 2026.
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