Despite unprecedented access to skincare information, products, and professional treatments, a large section of Indians continue to follow routines that actively work against their skin
Beauty
N
News1822-01-2026, 10:54

Why Indians Struggle with Skincare: Misinformation, Climate, and Cultural Habits

  • Many Indians follow skincare routines unsuitable for their skin type, leading to issues like breakouts, irritation, and accelerated aging.
  • Generic advice, social media trends, and inexpensive products often ignore individual skin needs, climate, and biological factors.
  • Indian skin faces demanding conditions like high humidity, pollution, and UV exposure, yet routines are often borrowed from cooler Western/East Asian frameworks.
  • Cultural habits like frequent scrubbing, over-cleansing, and DIY remedies disrupt skin pH and worsen conditions.
  • Misunderstanding skin type vs. condition, seasonal neglect, and misleading marketing further contribute to ineffective routines.

Why It Matters: Indians often use wrong skincare due to generic advice, climate mismatch, cultural habits, and marketing influence.

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