Luxury Homes Go Boutique: Global Designers Transform India's Housing Market
Business
M
Moneycontrol•06-01-2026, 13:07
Luxury Homes Go Boutique: Global Designers Transform India's Housing Market
- •India's luxury housing market is adopting a 'boutique hotel' model, focusing on experience-led living over mere square footage.
- •Developers like CRC Group, Experion, and Nimbus Realty are partnering with global design studios such as Rockwell Group and Killa Design.
- •Clubhouses are now central to luxury developments, designed to offer five-star hotel-like services and influence buyer decisions.
- •The trend is driven by design-aware, well-traveled luxury buyers seeking global sophistication and unique experiences.
- •International collaborations enhance design, justify premium pricing, and build brand credibility for developers.
Why It Matters: India's luxury housing is transforming with global design, offering boutique hotel-like experiences.
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