Branded Living, Global Design Reshape India's Premium Housing Market
Real Estate
C
CNBC TV18•15-01-2026, 18:37
Branded Living, Global Design Reshape India's Premium Housing Market
- •India's premium residential market is undergoing a structural shift with developers adopting branded residences, global design collaborations, and hospitality-led living concepts.
- •The National Capital Region (NCR) is a key area for branded residential living, with partnerships like M3M India and Smartworld Developers with ELIE SAAB for Signature Residences in Gurugram and Noida.
- •Hospitality brands are deepening their presence; Gulshan Group partnered with The Indian Hotels Company Limited for a Taj hotel and serviced apartments in Noida.
- •Developers are engaging global architectural firms like Kohn Pedersen Fox and SCDA Architects to enhance design credibility and distinctiveness in projects like Experion Developers' The Trillion in Gurugram.
- •Premium housing is expanding beyond core CBDs to cities like Bengaluru (Sattva Aaranya on Mysore Road) and Jaipur (Mahima Group's Ecovista), focusing on sustainability and open spaces.
Why It Matters: India's luxury housing is evolving with global brands, design, and hospitality, offering experiential value beyond status.
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