Google Flags Enterprise Sales as Key Challenge for Indian AI Startups
Business
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Moneycontrol•15-01-2026, 13:51
Google Flags Enterprise Sales as Key Challenge for Indian AI Startups
- •Google identifies enterprise sales, not product development, as the primary hurdle for Indian AI startups to achieve profitability and scale.
- •The Market Access Program, launched by Google on January 15, aims to help AI startups convert strong technology into enterprise revenue.
- •The program will focus on enhancing enterprise sales capabilities, boosting trust for global markets, and providing CXO-level network access.
- •Indian startups, though 'global ready' in product due to domestic market complexity, need help translating sales strategies for international buyers.
- •Google also announced new Gemma open models, MedGemma 1.5 and FunctionGemma, to support AI development, particularly in medical imaging.
Why It Matters: Google's new program addresses the critical gap in enterprise sales for Indian AI startups to scale globally.
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