Inside Quick Commerce: How Blinkit, Zepto, Instamart Deliver in Minutes
Startup
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Moneycontrol•16-01-2026, 09:16
Inside Quick Commerce: How Blinkit, Zepto, Instamart Deliver in Minutes
- •Quick commerce platforms like Blinkit, Zepto, and Instamart use dark stores in residential areas and optimized picking/packing to ensure rapid deliveries.
- •Delivery partners are not explicitly told to deliver in 10 minutes, but incentives are tied to completing more orders per shift, encouraging speed.
- •Median delivery times range from 8 to 15 minutes, influenced by dark store density, demand, and traffic conditions.
- •The government advised quick commerce companies to remove explicit "10-minute delivery" claims due to road safety concerns, which platforms complied with.
- •Despite the policy shift, delivery partners report no significant changes in payouts, incentives, or operational mechanics, as earnings still depend on order volume.
Why It Matters: Quick commerce relies on optimized logistics and incentive structures to achieve rapid deliveries, despite policy changes.
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