SEBI Regulations Reshape India's Finfluencer Economy: Viral Reels to Registered Firms
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Sebi Rules Reshape Finfluencer Economy: From Viral Reels to Registered Firms
M
Moneycontrol•24-02-2026, 15:33
Sebi Rules Reshape Finfluencer Economy: From Viral Reels to Registered Firms
•Sebi regulations have rewired the finfluencer industry, pushing creators towards formal registration as Research Analysts (RA), Registered Investment Advisors (RIA), or Mutual Fund Distributors (MFD).
•Shashank Udupa, founder of Vayu Capital, secured an RA license and successfully launched a subscription-based research product, exceeding initial subscriber targets.
•Other finfluencers like Sharan Hegde of The 1% Club have also obtained RIA licenses, pivoting to legally monetize trust built with their audience.
•The regulatory shift has led to a decline in brand deal values and a focus on established brands, with creators moving towards sustainable business models like subscriptions and products.
•Udupa plans to expand Vayu Capital into a corporate RA, launch a PMS offering by 2027, and invest in research, emphasizing the long-term viability for serious creators.
