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Upstox Study: 63% of Life Insurance Buyers Felt Agents Prioritized Commissions Over Needs
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Upstox Study: 63% Life Insurance Buyers Say Agents Prioritize Commissions
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CNBC TV18
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24-02-2026, 18:20
Upstox Study: 63% Life Insurance Buyers Say Agents Prioritize Commissions
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Upstox study reveals 63% of life insurance buyers believe agents prioritize commissions over client needs.
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The report, "India’s One-Hour Insurance Problem," surveyed 450 buyers and 300 participants across 20 cities.
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63% of customers received less than one hour of explanation before buying multi-year life policies.
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Customer trust is mixed, with 60% rating their agent 3 or lower, and half would not recommend their agent.
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Study exposes literacy gaps: 71% cannot distinguish policy types, 52% confuse nominal/inflation-adjusted returns.
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