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Insights: How Young Indians Are Funding Their First Homes
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Young Indians Reshape Housing Market: Digital Lending & Tier-2 Cities Fuel Homeownership Boom
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CNBC TV18
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11-03-2026, 14:19
Young Indians Reshape Housing Market: Digital Lending & Tier-2 Cities Fuel Homeownership Boom
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Millennials and Gen Z account for 90-95% of home purchases, driving India's housing market transformation.
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Digital lending is pivotal, with 72% of young buyers preferring online loan applications and using tools like DigiLocker for faster processing.
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Demand is expanding beyond metros to Tier-2 and Tier-3 cities, offering better affordability and improving infrastructure.
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Young buyers prioritize sustainability, green surroundings, and view homeownership as a lifestyle choice and a vehicle for wealth creation.
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Challenges like documentation requirements (44%), mis-selling (32%), and approval delays still persist for first-time buyers.
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