The Pink Paper Secret: Why Jewelers Wrap Gold in Auspicious Hues
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News18•22-01-2026, 22:49
The Pink Paper Secret: Why Jewelers Wrap Gold in Auspicious Hues
- •Jewelers consistently wrap gold and silver ornaments in pink paper, a practice rooted in belief, security, tradition, and psychology.
- •Pink paper enhances the luster and color of jewelry, making it appear more attractive and valuable to customers.
- •Many pink papers used in jewelry shops possess anti-tarnish properties, protecting gold and silver from air and moisture, particularly preventing silver from blackening.
- •In Hinduism, pink is considered auspicious and associated with Goddess Lakshmi, making pink packaging a good omen for gold, especially during festivals and weddings.
- •Customer psychology and belief play a role, with many associating pink paper packaging with genuine jewelry, fostering trust between buyers and sellers.
Why It Matters: Pink paper packaging for gold is a blend of aesthetics, protection, religious belief, and customer psychology.
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