Meta, Google Grilled in US Court Over Addictive Infinite Scroll, Autoplay Features

Storyboard•16-03-2026, 14:40

•Meta and Google face a landmark US court case over platform features like infinite scrolling and autoplay videos allegedly causing addictive user behavior.
•Plaintiffs argue these features are deliberately designed to keep users, especially young people, engaged for extended periods.
•Former Meta employee Arturo Béjar explained infinite scrolling creates a continuous content consumption cycle, with internal concerns about 'reward tolerance'.
•Autoplay videos on platforms like YouTube and Instagram extend viewing sessions, while engagement tools like likes trigger dopamine release.
•Companies deny addiction claims, stating platforms enhance user experience; a California woman, Kaley G.M., claims Instagram/YouTube addiction worsened her mental health.

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