Dell Dumps 'AI PC' Hype, Focuses on Core Features & Revives XPS Line
Tech
N
News18•12-01-2026, 13:43
Dell Dumps 'AI PC' Hype, Focuses on Core Features & Revives XPS Line
- •Dell is moving away from the 'AI PC' marketing push, stating consumers are tired of the hype.
- •The company will now emphasize traditional selling points like design, hardware performance, and battery life.
- •Dell believes most PCs already include NPUs for AI features, making the 'AI PC' label redundant.
- •The company is publicly apologizing for misreading market trends and reviving its XPS lineup, which was slated to end in 2025.
- •Other brands like HP and Asus are expected to follow Dell's lead in shifting marketing focus.
Why It Matters: Dell abandons 'AI PC' marketing, prioritizing core features and customer feedback to revive XPS.
✦
More like this
Loading more articles...
