Dell U-Turn: XPS Laptops Return in 2026 After Branding Apology
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News18•06-01-2026, 13:08
Dell U-Turn: XPS Laptops Return in 2026 After Branding Apology
- •Dell announced a major U-turn, bringing back the XPS laptop series in 2026 after previously discontinuing/rebranding it.
- •The company apologized for misreading market trends and not listening to customer feedback regarding the popular XPS branding.
- •Jeff Clarke, Dell COO, publicly stated, "I owe you an apology today. We didn’t listen to you. You were right on branding."
- •The new XPS 14 model will feature Intel Core Ultra 3 processors, targeting the growing demand for AI-centric machines.
- •Dell's future lineup includes Dell Pro for business, Dell Pro Max for high-end users, and Alienware for gaming, alongside the returning XPS.
Why It Matters: Dell reverses its branding decision, bringing back the popular XPS laptops in 2026 after customer feedback.
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