India's TWS Market Forecasts Mild 2025 Growth, Q4 Expected to See Biggest Jump: Report

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India's TWS Market Sees Mild 2025 Growth, Q4 Surges 12% Driven by AI & Festive Demand

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Moneycontrol•04-03-2026, 19:22

India's TWS Market Sees Mild 2025 Growth, Q4 Surges 12% Driven by AI & Festive Demand

•India's TWS market grew modestly by 1% Year-on-Year (YoY) in 2025, as per Counterpoint Research.
•Q4 2025 saw a significant 12% YoY surge, fueled by festive demand, new product refreshes, and AI-led feature upgrades.
•Domestic brands like Boat, GoBoult, and Noise maintained market share but faced strong competition from OnePlus (21% growth) and Realme (22% growth).
•OnePlus leveraged AI-enabled features such as AI noise cancellation, live translation, and 3D audio, boosting sales across price segments.
•ANC saw 24% YoY growth and spatial audio 67% YoY growth; online sales led by Flipkart, while offline shipments grew 10% YoY.

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