Thailand Leads Asia in Sustainable Travel as Tourists Reconsider Exploration Methods

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Thailand Leads Asia in Sustainable Travel as Travelers Prioritize Eco-Friendly Trips

Thailand leads Asia’s sustainable travel shift as more travellers choose eco-friendly, community-focused trips in 2026

M

Moneycontrol•17-03-2026, 12:44

Thailand Leads Asia in Sustainable Travel as Travelers Prioritize Eco-Friendly Trips

•Thailand tops Agoda's 2026 Sustainable Travel Survey, with 95% of travelers prioritizing sustainability.
•77% of Asian travelers now consider sustainability important when booking trips, up from 68% last year.
•Indonesia (93%), India (88%), Malaysia (88%), and Taiwan (83%) also show high sustainability focus.
•Travelers seek experiences supporting local communities (29%), deeper connections (28%), and nature preservation (27%).
•Many travelers make small changes like off-peak travel (48%), supporting local businesses (39%), and choosing eco-certified accommodations (37%).

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