PRONTO to Invest $25 Million for Workforce Expansion and Micro-Market Penetration
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PRONTO Secures $25M Series B to Scale Workforce, Dominate Micro-Markets
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CNBC TV18•17-03-2026, 21:37
PRONTO Secures $25M Series B to Scale Workforce, Dominate Micro-Markets
•PRONTO will deploy its $25 million Series B funding to significantly scale its workforce and deepen its presence in micro-markets, capitalizing on surging demand for home services.
•Founder & CEO Anjali Sardana emphasized that scaling supply is the primary use of capital, with plans to expand within existing micro-markets and establish new ones across cities.
•The Mumbai-based startup, founded in 2025, targets the unorganized domestic help segment with a full-stack model, owning quality, safety, and reliability through end-to-end control of hiring and training.
•PRONTO has experienced rapid growth, with daily bookings surging from 1,000 to over 18,000 in seven months, primarily driven by successful supply expansion.
•The company utilizes a micro-market model, stationing professionals within a 1.5–2 km radius for 10-minute service delivery, and is observing early signs of profitability in mature markets.
