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Madison World Predicts India's AdEx to Reach ₹1.74 Lakh Crore by 2026, Digital to Hold 64% Market Share
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Digital Dominates: India AdEx to Hit ₹1.74 Lakh Crore by 2026, Digital Claims 64% Share
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Storyboard
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24-02-2026, 18:00
Digital Dominates: India AdEx to Hit ₹1.74 Lakh Crore by 2026, Digital Claims 64% Share
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Madison World projects India's AdEx to reach ₹1.74 lakh crore by 2026, with a nominal growth of 12-13% over 2025.
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Digital platforms are driving nearly all incremental gains, with their share expected to rise from 60% to 64% by 2026.
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Traditional media growth is forecast at a mere 1%, with linear television remaining flat and print growing about 3%.
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Quick Commerce advertising is projected to jump 50% to ₹6,000 crore, and MSME digital spending to grow 20% by 2026.
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Print remains relevant for categories requiring depth and trust, especially in Hindi and English markets, when integrated with digital.
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