AI Transforms Brand Discovery: 90% of Marketers Confirm Shift in Buyer Search
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AI Reshapes Brand Discovery: 9 in 10 Marketers See Major Shift in Buyer Search
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News18•18-03-2026, 16:15
AI Reshapes Brand Discovery: 9 in 10 Marketers See Major Shift in Buyer Search
•ReSO's State of Search Report reveals AI search is now a critical acquisition channel, influencing how buyers discover and evaluate brands.
•80% of respondents find AI answers superior to traditional Google results due to their specificity and context.
•100% of marketers expect AI-generated search results to significantly impact campaigns, with 69% seeing it complementing SEO and 31% expecting disruption.
•AI citations heavily favor narrative, educational content (blogs, articles) over transactional pages, with product pages accounting for only 5.4% of citations.
•Click-through rates in AI-driven search have dropped below 1%, but users from LLM search are 3X more likely to convert, indicating stronger buyer intent.
