India's Digital Gift Card Revolution: Trends and Future Growth
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India's Digital Gift Card Market Booms, Set to Hit $11.85 Billion by 2026
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News18•16-03-2026, 17:30
India's Digital Gift Card Market Booms, Set to Hit $11.85 Billion by 2026
•India's digital economy is rapidly shifting from traditional gifts to digital gift cards, driven by mobile payments and fintech growth.
•The market is projected to reach nearly $11.85 billion by 2026, fueled by the "UPI Effect" and a mobile-first culture.
•Corporate rewards and employee engagement programs are major drivers, offering instant, tax-efficient (up to ₹5,000 tax-exempt), and flexible gifting options.
•Gift cards influence buying behavior, with recipients often spending 20-30% more than the card value, benefiting retailers.
•Platforms like BuySellVouchers (crypto payments, global brands) and BuyGiftCards.in (Indian brands like PhonePE, Swiggy, Steam) facilitate easy purchase and redemption.
