MS Dhoni Appointed BHIM App Brand Ambassador to Boost Digital Payment Adoption by NPCI Arm

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MS Dhoni Joins BHIM App as Brand Ambassador to Boost Digital Payments Adoption

The BHIM app, built on NPCI’s digital payments infrastructure, has been positioned as a government-backed platform for Unified Payments Interface (UPI) transactions.

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Storyboard•18-03-2026, 16:28

MS Dhoni Joins BHIM App as Brand Ambassador to Boost Digital Payments Adoption

•BHIM App appoints Mahendra Singh Dhoni as its brand ambassador to expand reach and user adoption across India.
•NPCI BHIM Services Limited (NBSL) aims for the app's next growth phase, focusing on scale, accessibility, and user confidence.
•The partnership targets deeper penetration in Tier 2 and Tier 3 markets, addressing barriers like connectivity and ease of use.
•NBSL's strategy includes supporting over 15 regional languages and optimizing for low-connectivity environments.
•Dhoni emphasizes simplicity and accessibility in digital transactions, aligning with NBSL's goal to foster user preference and trust.

Read Full Article on Storyboard in English

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