Oppo Integrates Realme as Sub-Brand: Strategic Move to Cut Costs Amidst Fierce Competition
Brand Marketing
S
Storyboard•07-01-2026, 16:54
Oppo Integrates Realme as Sub-Brand: Strategic Move to Cut Costs Amidst Fierce Competition
- •Oppo has integrated Realme as a sub-brand to pool resources and cut costs, according to a Reuters report.
- •Both brands are part of BBK Electronics, a Chinese conglomerate that also owns Vivo.
- •The move aims to streamline operations, optimize supply chains, and improve cost efficiencies in a competitive global smartphone market.
- •India remains a key market, with Vivo leading shipments (24%) and Oppo following (16%) in Q3 2025.
- •The Indian market is shifting towards premium devices, benefiting Apple, whose iPhone 16 was the highest-shipped.
Why It Matters: Oppo's Realme integration aims for efficiency and cost savings in a competitive smartphone market.
✦
More like this
Loading more articles...
