Realme Becomes Oppo Sub-Brand: Phones & Pricing Unchanged, Service to Improve
Technology
M
Moneycontrol•08-01-2026, 15:53
Realme Becomes Oppo Sub-Brand: Phones & Pricing Unchanged, Service to Improve
- •Realme is now officially a sub-brand under Oppo, both part of BBK Electronics, aiming to streamline operations.
- •Despite the corporate restructuring, Realme's phone models and pricing will remain the same for the foreseeable future.
- •Sky Li, Realme's founder, will now oversee all Oppo sub-brands, including OnePlus, while maintaining distinct brand identities.
- •A major benefit for consumers is Realme's access to Oppo's extensive after-sales service network, especially in India.
- •Upcoming product launches, like the Realme Neo 8 in China, are unaffected, with no immediate price changes or market exits planned.
Why It Matters: Realme is now an Oppo sub-brand, promising improved service network while maintaining current product strategy.
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