Realme Becomes Oppo Sub-Brand Again: Market Shift & User Implications
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News18•08-01-2026, 11:41
Realme Becomes Oppo Sub-Brand Again: Market Shift & User Implications
- •Realme is officially rejoining Oppo as a sub-brand, returning to its origins after a period of independence.
- •The move is driven by a challenging smartphone market and a global RAM shortage, impacting brand margins.
- •Operating under Oppo allows Realme to reduce expenses, diversify products, and leverage Oppo's service and support infrastructure.
- •OnePlus serves as a successful model for Oppo's sub-brand strategy, focusing on premium devices and shared platforms.
- •Uncertainty remains on whether this change will be limited to China or extend to other key markets like India.
Why It Matters: Realme's return to Oppo as a sub-brand signals a strategic shift in a challenging smartphone market.
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