Bajaj Electricals Secures Morphy Richards Brand Rights in India, Nearby Regions for ₹141 Crore
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Bajaj Electricals acquires Morphy Richards brand rights for ₹141 cr in India, neighbours
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CNBC TV18•16-03-2026, 21:20
Bajaj Electricals acquires Morphy Richards brand rights for ₹141 cr in India, neighbours
•Bajaj Electricals Ltd acquired the intellectual property and brand rights of Morphy Richards for India, Nepal, Bhutan, Bangladesh, Sri Lanka, and Maldives.
•The acquisition cost is ₹141.4 crore, with a total cash outflow including taxes and GST at ₹197.47 crore.
•Payment will be made in three installments by March 31, 2028, in pound sterling; this terminates the previous license agreement with Glen Electric Limited.
•Bajaj Electricals aims for strategic flexibility, faster innovation, and accelerated growth across premium consumer segments.
•Morphy Richards, founded in the UK in 1936, has been managed by Bajaj Electricals under license in India since 2002.
