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Qoruz Report: IPL Influencer Marketing Projected to Reach ₹700 Crore by 2026
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IPL Influencer Marketing to Hit ₹700 Crore by 2026: Qoruz Report
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Storyboard
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18-03-2026, 14:38
IPL Influencer Marketing to Hit ₹700 Crore by 2026: Qoruz Report
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Influencer marketing around IPL is projected to reach ₹700 crore in 2026, up from ₹250 crore in 2023, according to Qoruz.
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Digital ad spending for IPL is expected to grow to ₹3,800–₹4,400 crore in 2026, with influencer marketing accounting for 16-18%.
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Audience engagement with creator-led IPL content surged 86% from 1.4 billion interactions in 2023 to 2.6 billion in 2025.
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The number of creators posting IPL content is set to exceed 1.5 million in 2026, up from 645,000 in 2023.
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Instagram dominates IPL creator content (52%), followed by YouTube (28%), with FMCG brands leading collaborations (32%).
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